FUND
ABOUT FUND
FUND is a sustainable jumper brand on a social mission. A donation from the sale of each and every jumper funds 100 school meals, in 26 countries, for children living in poverty.
FUND’s jumpers are made from ethically sourced wool, spun in Scotland and coloured using natural dyes and recycled water from the local Loch. An expert team of British weavers knit the brand’s seamless knitwear from a single thread, avoiding any fabric offcuts and waste. The jumpers are embroidered with FUND’s signature slogans at an embroidery workshop in Cornwall, with each piece taking up to 2 hours to complete. The finished product is a heirloom item designed to be cherished and loved for years to come. Everything is made to order ensuring there is never any excess stock, and wool is never wasted. FUND prides itself on its full sustainable approach to creating, assessing every point of the product's journey from the sourcing of its wool to the biodegradable packaging each jumper is sent in. The brand is proud to be carbon neutral offsetting its small carbon footprint via a tree planting initiative.
The unique and bright jumper collection features different slogans inspired by phrases from notable figures, on ordering, consumers can opt to customise their jumper from a choice of different colourways and embroidery colours.
Through its ethical missions, desire to give back and quality products, FUND sets to be a brand that uses fashion as a vehicle to create change and do good.
NED PR X FUND
Naomi worked with FUND across the brand’s press and influencer strategy including product placement, profiling, gifting outreach and events. Naomi also consulted across the brand’s social media and overall creative.